ISE 2017 set to welcome 135 new exhibitors

img_5184Not only is ISE 2017 set to be the largest show in the event’s history, it will also welcome 135 new exhibitors to its vibrant show floor.

This confirms ISE as the destination of choice for companies looking to build their profile and business opportunities in the AV marketplace. In total, ISE 2017 will feature over 3,000 square metres of additional show-floor exhibition space compared to ISE 2016.

Integrated Systems Events Managing Director, Mike Blackman said: “Making sure that we can feature all of the world’s leading AV vendors and service providers has always been a priority for us in delivering value for ISE attendees. With the expansion of the show I am delighted that we are able take the attendee and exhibitor experience to the next level for our 2017 event.”

To help cope with the show’s continued year-on-year growth, the RAI Amsterdam will be introducing an additional hall and pavilion, a new hall numbering system and increased car parking facilities. The new hall, named Hall 9, will be able to be accessed via Halls 8, 10 and 11. A new Pavilion will be erected at the Congress Square providing an additional 1,500 net square meters of exhibitor floor space. It will connect with the Exhibitor Foyer, Diamond Lounge and Auditorium. The combined area will now be known as Hall 14.

Blackman continued: “We will be able to provide more space for exhibitors and create a richer experience for attendees over the four days of the show. As ISE evolves and grows it’s great news that our venue partner is working with us to take the show forward.”

There will also be a total of 940 additional parking spaces to meet the expected increase in attendee demand.

New Hall Layout

OLD
Amtrium
Hall 4 and 5
Hall 9
Hall 11
Hall 12
Europa Foyer/Diamond Lounge

NEW
Hall 4
Hall 5
Hall 11
Hall 12
Hall 13
Hall 14 (includes new Pavilion)

Other updates at ISE 2017 will include the introduction of a new Smart Building Theatre into the new Hall 9 and a focus on Education Technology in Hall 13.