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Managing Director of Integrated Systems Events, Mike Blackman, takes a look at the ever expanding market of digital signage, and explains why ISE is the show to visit in February 2017.
Digital Signage Summit comes to ISE In 2017, ISE will host a Digital Signage Summit (DSS) for the first time. Digital signage is one of the fastest growing ISE market segments. Combine this with our connection with DSS under the Integrated Systems Events umbrella, and it’s easy to see that this is a natural progression. This half-day conference will follow a similar format to successful events held in Munich, Dubai and Moscow. Experts from across the digital signage and DooH industry will gather to produce insight and expert opinion, while discussing cutting-edge projects and leading technologies.
DSS at ISE 2017 will be chaired by invidis consulting MD Florian Rotberg, one of the world’s leading Digital Signage and DooH experts. Participants will look to identifying the key opportunities in the international Digital Signage industry. The half-day conference will focus on Retail and Smart Cities and will feature technologies such as Display, LED and Electronic Shelf Labels.
Conference topics will include: Retail Analytics – data insight that turns potential into purchase Window to Retail – high brightness digital signage in shop windows State of the Industry – invidis keynote with latest digital signage market trends and drivers Smart Cities – smart solutions, sensors and digital touch points in public spaces.
The event will complement the world’s largest showcase of digital signage manufacturers in the world on the ISE show floor.
DSS is a collaboration between ISE producer Integrated Systems Events and leading digital signage consultancy, invidis.
Seamless user experience Digital Signage projects have always been connected to back-end systems but the growth of omni-channel platforms, which offer seamless user experiences, has accelerated this trend. Digital Signage needs to be highly integrated in order to create new retail experiences and to support big data analysis. With the help of established standards like XML and internet programming paradigms, dynamic signage connects to back office systems, enables transactions through ePayment/eWallet solutions, integrates RFID/iBeacon for interactivity and returns valuable customer data to make retail analytics possible.
Digital customer journey The customer journey that marketers learned about at university is dead. A new generation of customer – the real digital natives – ignore the rules of these purchasing processes. They ask for new and flexible shopping experiences that focus on referral marketing, location based services and amenities which, until now, could only be delivered by web-based services on a computer.
Effective signage follows established processes Successful Digital Signage concepts are always based around one simple strategy: Digital Signage follows existing communication processes and should not require radical changes in daily routines. Before designing a new Digital Signage concept, it is an absolute necessity to analyse the needs of all stakeholders, define content workflows and decide the role that Digital Signage should play in the communication mix. Technology is only an instrument; the customer is the key to success.
Displays can be everywhere Displays are not limited to 16:9 LCD panels. Almost everything can be a display. Media façades, mirrors and glass panels with integrated LED-strips are becoming common – and embedded signage is the fasted growing Digital Signage sector. Scales, vending machines or pay trays – dynamic information can be displayed on many screens, whatever their size.
Come and be inspired at ISE 2017 By adapting to the changing market and adopting the latest technologies, digital signage offers the possibility to inspire and engage with consumers at the point of sale. Shelf displays, promotional displays and visual merchandising points can all be spiced up with technology – much of which can be seen and experienced on the show floor at ISE. One such example is the emerging use of projection mapping. This can be carried out with concealed projectors able to map animated content onto an item such as a pair of trainers or an item of clothing. The effect is truly striking, and one which is growing in popularity.
In order to explore all of these latest technologies, a visit to Integrated Systems Europe, taking in the Digital Signage Summit, will provide the ideal opportunity to make your own judgements and see what leading manufacturers have been developing.
ISE 2017 is, once again, shaping up to be a key event for digital signage.