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| Two new halls added for ISE 2011
Expansion into Halls 6 and 9 of Amsterdam RAI to cater for growing exhibitor demand
Mike Blackman, Managing Director, Integrated Systems Events, explains: “Several months after ISE 2010 closed its doors, we continue to be approached by exhibitors who would like to take larger stands than they had this year. Some of these requests were impossible for us to accommodate within our existing floorplan and this, combined with continuing high levels of bookings from new exhibitors, has prompted us to open up Halls 6 and 9 for ISE 2011.”
Located between Halls 10 and 11, which were used by ISE in both 2009 and 2010, Hall 9 is approached from the Holland foyer of the RAI, with its entrance close to the exhibition centre’s own train station, tram stop and other public transport connections. Hall 10 is the home of ISE’s second Digital Signage area, which will also be enlarged for 2011. “We expect Hall 9 to contain a mix of manufacturers large and small, offering a broad range of new AV and systems integration solutions,” adds Blackman. “There will also be a number of new pavilions introducing technologies new to ISE, and further details of these will be announced in due course.” Hall 6, which lies at the rear of the section of the show that is approached via the Europa foyer, is being reserved primarily for companies from the professional audio sector. With a total of 28,489 attendees, ISE 2010 attracted the largest number of visitors in the event’s history. Those attendees saw products from 640 exhibitors – up from 564 in 2009 and another record for the show. Over 83% of the exhibit space for ISE 2011 was already booked before the 2010 event had concluded, and this figure has continued to grow in the intervening period. |
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