Whichlamps will light up ISE 2010

Whichlamps is the official projector lamp division of Midwich, the largest AV distributor in Europe, and stocks original lamps from all the major projector brands. As a specialist distributor, Whichlamps offers multilingual account management, marketing support and a range of online services. Its website, www.whichlamps.com, has been localised for eighteen different website domains, and customers can choose their language and currency.

Since last year, sales at Whichlamps have increased by over 80%. Much of this success can be attributed to a pan-European marketing campaign that informed resellers about the pitfalls of copy and compatible products. Many resellers are unaware that only original lamps are tested by the projector manufacturers for performance, quality and safety.

Therefore, any resellers that sell non-original lamps may unwittingly invalidate their customer’s projector hardware warranty. The quality of copy and compatible lamps varies considerably so the only way to guarantee safety and performance is to purchase original, manufacturer-branded lamps.

The influx of copy and compatible products has prompted the projector manufacturers to take action in order to protect consumers from sub-standard components. Whichlamps is working closely with these manufacturers to inform resellers about the various types of lamp available to them.

To find out more about the services Whichlamps offers and the advantages of buying original, manufacturer-branded projector lamps, visit Whichlamps in Hall 10, stand 10I127, adjacent to Sanyo at ISE 2010. For more information about Whichlamps or to try the online lamp finder, visit www.whichlamps.com

 

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